Foundation & Strategy Build
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Semester 1
- Business case discussions
- Financial statement analysis
- Communication and presentation exercises
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Semester 2
- Excel dashboards and analytics
- SQL queries and datasets
- Data-driven decision exercises
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Semester 3 - Business Strategy Challenge
- Market analysis and strategy design
- Digital marketing campaign planning
- Flagship: Business Strategy & Analytics Challenge
- Problem -> Analysis -> Strategy -> Presentation
- Live evaluation by industry leaders